Magic Box

MAGIC BOX Immersive Experience Center

Located in the Huashan 1914 Creative Park, MAGIC BOX Immersive Experience Center is a multi-purpose cultural venue dedicated to immersive experiences, digital content, and cultural technology. It serves as a platform for original IP incubation, creative experimentation, and cross-disciplinary collaboration.

We believe technology is more than a tool—it is a medium that connects art, culture, and everyday life. Through immersive storytelling, interactive technologies, and spatial design, we transform audiences from passive viewers into active participants, creating experiences that foster deeper engagement and emotional connection.

Developed and operated by RYB Studio, MAGIC BOX hosts immersive exhibitions, live performances, brand activations, interactive experiences, and multidisciplinary projects. It also supports the development, testing, and promotion of cultural content, bringing together creators, brands, and cultural institutions to explore new possibilities for immersive experiences.

At MAGIC BOX, every experience is where technology meets art, and every visit is an invitation to discover something new. We look forward to collaborating with creators, cultural organizations, and partners to create immersive experiences that celebrate culture, creativity, and innovation.

Notes:

• Outside food and beverages are not allowed.

• Pets are not permitted inside the exhibition venue.

• Tickets can be purchased through the designated ticketing platform or at the venue.